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Our Work in Action
BLACK MONA LISA BEAUTY
A refreshed design system that honors BML’s bold and gender-expansive identity: stronger visual contrasts, vibrant product imagery, expressive typography.
Streamlined navigation built around what people want first (Shop by category, Bestsellers, Tutorials) so finding Lips, Eyes, Skin etc is intuitive.
Mobile‐first layouts redesigned for thumb comfort, faster load times, optimized images & touch elements.
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IDENTIFYING THE BARRIERS
Black Mona Lisa Beauty’s website faced key challenges that limited its ability to fully showcase the brand and drive growth, including: unclear navigation that made product discovery less seamless, limited mobile optimization that affected the shopping experience, and underutilized brand storytelling that didn’t fully capture the bold, inclusive identity of the brand.
Navigation Gaps
Menu is not fully intuitive
Visual Consistency
Design lacked cohesion
Content Gaps
Reviews not emphasized
Trust Signals
Reviews not emphasized
Weak Storytelling
Brand voice underplayed
Mobile Limitations
Checkout not seamless
OUR WINNING STRATEGY
We implemented a tailored, data-driven strategy designed to address key challenges, enhance user experience, and drive measurable business growth.
Stronger Brand Storytelling
Elevated visuals, tutorials, and inclusive messaging to reinforce the brand’s bold identity and deepen customer connection.
Revenue Growth Tactics
Introduced product bundling, upsell prompts, and subscription options to increase average order value and repeat purchases.
Optimized E-Commerce Flow
Streamlined navigation, simplified checkout, and mobile-first design to reduce cart abandonment and make shopping seamless.
THE IMPACT WE MADE
+30%
SEO improvements boosted visibility and drew more search-driven visits.
Organic Traffic
+25%
Revenue Uplift
Enhanced product pages and clearer calls-to-action increased sales.
+15%
Upselling, bundling, and “Billy’s Picks” boosted customer spend.
Average Order Value (AOV)
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